Research on Mobile Learning Platform Interface Design Basedonvisual Attention Features of College Students

Abstract

Eye-tracking technology was applied to investigate the visual experience characteristics and the factors influencing college students' visual attention in the mobile learning platform interface. It also aimed to summarize the visual experience patterns and design insights for platform interface development. Methods: Using head-mounted eye-tracking technology, 28 images from 6 categories of typical interface elements of the CGTN learning platform were selected as test samples. The subjects' eye movement data were recorded as they browsed the interface. Results: Significant differences were observed in attention time, frequency of attention, visual attention rate, and recall rate across different regions and subjects (P < 0.05). Conclusion: The analysis of factors influencing visual attention in platform interface design revealed that color, text, and typography significantly impact visual experience, while secondary areas and layout also contribute substantially to visual communication. The design of color and text elements, alongside innovative typography, can effectively boost the visual attention of college students and improve the platform's ability to communicate information.