An Exploration of the Integrated Degree of the Digital Economy with the Culture and Tourism Industry from the Perspective of Input-output Table

Abstract

The digital economy has become an essential "catalyst" for leading the upgrading and high-quality sustainable development of the culture and tourism industry. It plays a crucial role in enhancing the added value of culture and tourism products, improving tourists' tourism experience, expanding marketing channels for culture and tourism products, analyzing tourists' tourism consumption preferences. In recent years, Ministry of Culture and Tourism of the People’s Republic of China has successively issued lots of highly effective policies aimed at acceleratinh the integration of the digital economy with the culture and tourism sectors. In order to comprehensively comprehend the integration and technological economic relations between digital economy, culture, and tourism industry in China, the paper adopts the analysis method of input-output table, carefully utilizes the data of input-output table of 2015, 2017, 2018 and 2020, and compels the input-output table of four sectors, namely culture related industries, tourism related industries, digital economy industry and other industries, and accurately calculates the correlation coefficient of each industry, courageously explore the technical and economic relations between the digital economy and the culture and tourism industry. The results affirmatively imply that the culture and tourism industry has relatively strong correlation and integration basis, but it has not reached a fine integration state at present; the digital economy has a high penetration ability for the integrated development of China's digital economy with the culture and tourism industry. The cultural industry has obvious advantages promoting the integrated development of digital culture and tourism; the digital economy enables the integrated development of the culture and tourism industry by means of direct and indirect effects, and the indirect effect is greater than the direct effect. The article is of practical significance for gaining a comprehensive understanding of the importance of integrating the digital economy with the culture and tourism sector. It further refines the strategies and recommendations for this integration, thereby better guiding the formulation of integrated development policies, promoting the digital transformation of the culture and tourism industry, and informing investment decisions regarding digital infrastructure and financing within this sector.